How Investing.com is turning free content into profits

09/25/2013 | PandoDaily

Investing.com jumped into the mobile space this week with the introduction of an Android application that gives users free access to financial news and data, with revenues drawn from advertising and the sale of specialized investing tools. CEO Dror Efrat says the company generates about $10 million in profits by eschewing a pay wall and choosing instead to invest in refining its customer base to appeal to premium advertisers.

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