IAB MIXX Conference & Expo Highlights: Redefining Marketing


The IAB brought together the most powerful names in marketing and media for a comprehensive, two-day look at the war for the soul of advertising and to answer the question, "Advertising Is __________?" Featured speakers included Marissa Mayer, President and CEO, Yahoo!; Sir Martin Sorrell, Chief Executive, WPP; Colleen DeCourcy, Global Co-Executive Creative Director, Wieden+Kennedy; Brian King, Global Brand Officer, Marriott International; PJ Pereira, Co-Founder and Chief Creative Officer, Pereira & O'Dell; and many more. Check out the highlights, photos, and videos here.

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