Publishers see responsive design as virtuous circle for readers, advertisers

09/25/2013 | Adweek

More publishers are embracing responsive design of their websites as a win-win for consumers moving back and forth between mobile and desktop views and advertisers who like how responsive designs treat mobile-ad components. "It's part and parcel when you're building any experience to ensure the ad or the revenue implications are considered," says CNN Digital's vice president and executive creative director, Marisa Gallagher, who has overseen the CNN switch.

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