The value of going off the beaten path

09/25/2013 | Women 2.0 blog

Rather than simply creating a company that follows the trends in the marketplace, consider launching a business that does things a little differently, advises Christina Gagnier, CEO of TRAIL. "Just because your users do not match a pattern does not mean there is no business model," writes Gagnier, whose business serves individuals who don't know how to use the Internet.

View Full Article in:

Women 2.0 blog

Published in Brief: