Why L.L. Bean lets customers return years-old products

09/25/2013 | National Public Radio

L.L. Bean allows customers to trade in years-old, well-used products they decide they're unhappy with. Some retailers are reducing such leniency, concerned that customers are taking advantage of them, but not L.L. Bean. "As a business practice, it's expensive. As advertising, it's cheap," Dan Bobkoff writes.

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