Why marketing to the C-suite requires "big" thinking

09/25/2013 | MediaPost Communications

Marketers need to go "big" in order to reach executives with success stories that matter, Scott Gillum writes. This requires marketers to develop strategies that align with company values and center on a big goal such as growing market share. When reporting results, marketers need to measure the entire process but only report results-related metrics that executives care about, he writes.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY