GM's reorganized media unit targets digital

09/26/2005 |

GM Planworks, the Starcom MediaVest Group business unit that's scheduled to take over General Motors' media functions, has named Curt Hecht EVP and chief digital officer. The move signals GM's intention to shift away from traditional media buying to integrated and technological approaches.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Santa Barbara, CA
Yield Manager
New York, NY