New film honors old ad sweepstakes

09/26/2005 | NYTimes.com

The upcoming DreamWorks picture, "The Prize Winner of Defiance, Ohio," based on the Simon & Schuster memoir of the same name, tells the true story of a woman who kept her family together in the 1950s with money earned from sweepstakes and slogan-writing contests. It's the story of Evelyn Ryan, a housewife who won contests sponsored by Dr Pepper, Alcoa, Jell-O and other marketers.

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