Visa partners with Google for mobile payments

09/26/2008 | Advertising Age (tiered subscription model)

Under a new deal, Visa will offer payment services to cell-phone subscribers via Google's mobile operating system, Android. The plan is a preliminary step on the road to mobile devices becoming payment devices in the U.S., according to this article. Additionally, Visa demonstrated how Google's mapping technology can be combined with marketer incentives to attract on-the-go consumers.

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