CMO credits $5 Footlong for Subway's phenomenal growth

09/26/2010 | Brandweek

Subway's $5 Footlong started with one Florida franchisee and grew into a phenomenon that drives about $4 billion in annual sales, says Tony Pace, CMO of Subway's Franchisee Advertising Fund Trust. The promotion's incredible popularity helped the chain increase sales during the recession and move from fifth to second on the list of the world's largest quickservice chains.

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