CMO credits $5 Footlong for Subway's phenomenal growth

09/26/2010 | Brandweek

Subway's $5 Footlong started with one Florida franchisee and grew into a phenomenon that drives about $4 billion in annual sales, says Tony Pace, CMO of Subway's Franchisee Advertising Fund Trust. The promotion's incredible popularity helped the chain increase sales during the recession and move from fifth to second on the list of the world's largest quickservice chains.

View Full Article in:

Brandweek

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Executive Chef
Whole Foods
Bellevue, WA
Sous Chef
Sheraton
Salt Lake City, UT
Executive Chef
The Lodge & Spa at Callaway Gardens Job
Pine Mountain, GA