The key to running a startup is networking, which requires entrepreneurs to reveal their vulnerabilities, writes Penelope Trunk. For example, Trunk writes that during one tough time, she was able to keep her business open thanks in part to the networking boost she got from blogging about her financial troubles. "I know all the advice people give out is to hide that you're out of money because you'll get terrible terms if you look desperate. ... Terrible terms are better than closing shop," she writes.
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