Brands take note as Tumblr takes off

09/26/2011 | eMarketer

Tumblr has overtaken WordPress as the most popular blogging platform, and as of this month it is hosting more than 29 million blogs, the site reports. Nielsen data show that the site has a young, female-skewing audience, making it attractive to marketers and fashion brands. "As more users create blogs on the site and marketers experiment with how their brands can be involved, Tumblr is likely to become a bigger player in the social space," this article notes.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA