Fiber One bakes up brownie ads with Cheech and Chong

09/26/2011 | ClickZ

General Mills partnered with Cheech and Chong to create ads for Fiber One brownies that appear to be trailers for the nonexistent "Magic Brownie Adventure Movie." The ads, promoted on Facebook and Twitter, show the actors in scenes from the fake movie, with an announcer saying, "Because now that you're getting older, you need a new kind of magic from your brownie."

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