Mercedes is on the bench for the Super Bowl

09/26/2011 | Adweek

With costs as high as $3.5 million for a 30-second spot, luxury automaker Mercedes-Benz is opting out of advertising in this season's Super Bowl. Steve Cannon, vice president of marketing at Mercedes-Benz USA, says the automaker might be back for the 2013 Super Bowl, to herald the introduction of a new line of smaller cars.

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