Mercedes is on the bench for the Super Bowl

09/26/2011 | Adweek

With costs as high as $3.5 million for a 30-second spot, luxury automaker Mercedes-Benz is opting out of advertising in this season's Super Bowl. Steve Cannon, vice president of marketing at Mercedes-Benz USA, says the automaker might be back for the 2013 Super Bowl, to herald the introduction of a new line of smaller cars.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA