Once again, Wendy's knows where the beef is

09/26/2011 | New York Times (tiered subscription model), The

Wendy's is breathing new life into the catchphrase "Where's the beef?" -- popularized by the restaurant chain in a 1984 ad showing a curmudgeonly senior citizen played by Clara Peller demanding to know where rival burger chains were hiding the goods. The new campaign borrows snippets of that ad to promote the chain's new Dave's Hot 'N Juicy Cheeseburgers, with spots running on TV and a dedicated website that claims to finally answer Peller's question.

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New York Times (tiered subscription model), The

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