Sungevity asks customers to save cash, not the planet

09/26/2011 |

California solar panel company Sungevity has launched a major marketing campaign aimed at convincing potential customers that solar panels are good for their wallets as well as the planet. That could point the way forward for green marketers in other sectors, writes Katie Grote. "Sungevity's Rooftop Revolution could ... bring sustainable products to mainstream consumers, simply by reminding them that it's just as much about cost savings as it could be about the environment," she writes.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Manager, Technical Staffing
U.S. Cellular
Chicago, IL
Human Resource Director
Salt Lake City, UT
Vice-President of Global Sales
Lindsay Corporation
Hartland, WI
Chief Operations Officer
Delta Community Supports
Blue Bell, PA
Administrative Management Specialist
Smithsonian Institute
Washington, DC