Tools aim to help marketers grapple with social ROI

09/26/2011 | Adweek

Two new analytics tools aim to help social media marketers come to grips with their campaigns' return on investment. DX Social, from ad-management platform DataXu, aims to link performance data from Facebook and display-ad promotions, helping marketers to create integrated digital campaigns. Meanwhile, Merkle Connect lets users integrate CRM data with engagement data from Facebook campaigns, helping to create customer profiles and user-demographic analyses.

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