How mobile is changing the way we think about shopping

09/26/2012 | MediaPost Communications

Mobile has added new dimensions to marketing online, giving consumers and businesses more options and greater ability to reach out to each other, Chuck Martin writes. Mobile-capable consumers are demanding more information and context as they research their shopping on the go and look to businesses to provide the content that will pull them in to a purchase. The result is greater transparency for retailers and more engagement from shoppers.

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