Men, women shop differently via mobile

09/26/2012 | eMarketer

Men and women show distinct patterns in how they tend to use mobile devices as part of their shopping experiences, according to online market research company uSamp. Women tend to take advantage of coupons offered through their mobile devices, while men are more likely to make purchases directly via mobile. Both genders were more likely to buy digital content via mobile than any other type of purchase.

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