King, the U.K.-based company behind Candy Crush Saga and other social games, has quietly filed with the Securities and Exchange Commission for an initial public offering in the U.S., Katherine Rushton writes. Meanwhile, Nicholas Lovell of the Gamesbrief website assessed the appeal of Candy Crush Saga, a free-to-play title that entices gamers to pay for certain features. "You don't have to be free. You can start with a big brand, you can spend bucket loads of money, but being free is the lowest-friction way of finding an audience," he said.
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