Imgur is reporting 100 million unique visitors per month and 1 million uploads per day of shareable images. Chief Operating Officer Matt Strader says the nascent advertising program also is outperforming "industry norms in every respect" and boasts Sony PlayStation, Paramount Pictures, General Electric and Virgin Group among its sponsors. A sponsored-content play for "Grand Theft Auto V" garnered 7,000 social interactions, Strader says. "We want to keep a high bar for sponsored content because it will be featured alongside the other most popular image content on the Web. ... Our focus is on partnering with brands that care about content and are looking for new marketing outlets to be creative," Strader said.
Published in Brief: