L'Oréal sees facial recognition as a promising path to purchase for mobile

09/26/2013 | Mobile Marketer

L'Oréal is using facial recognition technology to suggest makeup based on skin tone. While the brand knows the technology is not perfect, it believes it is on its way to becoming a component in the path to purchase.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide