Panel: Encouraging creativity requires a mix of freedom, constraints

09/26/2013 | Adweek

A relaxed atmosphere and the introduction of constraints were two ideas shared by creative directors during an Advertising Week panel on Tuesday. Publicis Kaplan Thaler's Amy Hodgins-Carvajal said creatives are like children, and that she tries to create a "playful environment ... where people are encouraged to share and aren't overly criticized." Sam Cannon of Razorfish says introducing constraints such as budget limits and venturing outside of comfort zones can force creatives to "try something new."

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