Shake Shack: From hot dog cart to global chain

09/26/2013 | Advertising Age (tiered subscription model)

Shake Shack was a hot dog cart for its first three years before opening its first New York City restaurant, and the chain has grown slowly and organically since then, says CEO Randy Garutti. In this video interview, he talks about the chain's roots, philosophy and strategies for retaining the strengths of the brand as it grows into new markets.

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