Survey: B2B commerce is quickly moving to the Web

09/26/2013 | MarketingProfs

Business-to-business vendors are saying their industry is leaving the offline world behind and embracing more online commerce and interaction, according to a survey from Intershop. Some 51% of respondents said internal company structures must change to meet online goals. This change does come with challenges: About half of respondents said it is hard to develop a user-friendly interface for multiple touch points such as e-commerce sites and apps.

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