Voice search will alter SEO methods and unleash potential users

09/26/2013 | ClickZ

Voice search is coming to mobile and even desktop browsing, but how will it work for search engine optimization? Both Apple's Siri and Google Voice Search suggest SEO can begin using more natural language rather than the terse, typed phrase, writes Christian Arno, which means companies will need to optimize for phrases rather than traditional keywords and expect a drop in click-thru follow-ups. Voice search should be beneficial for multilingual businesses and encourage spelling-challenged searchers, Arno writes.

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