Ore-Ida sees success with crispy baked fries

09/27/2004 | USA Today

H.J. Heinz's Ore-Ida is appealing to consumers' desire to eat healthier through a recent launch of its Extra Crispy Fries product line designed to be baked in the oven. Consumers are responding to the ads, with the company's share of the frozen potato market up 2%. Ore-Ida has plans in the works to launch a campaign targeting its microwaveable crispy fries.

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