Pepsico taps two execs to co-lead marketing efforts

09/27/2005 | Advertising Age (tiered subscription model)

Lora DeVuono was named the Frito-Lay company's vice president for brand marketing and advertising, and Jaya Kumar will become vice president for insights, innovation and shopper marketing. Stephen Quinn, Frito-Lay's former chief marketing officer, resigned last month to join Wal-Mart.

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