"Raising the bar" on client-agency relations

09/27/2005 | Adweek

BBDO Worldwide CEO Andrew Robertson teamed up with client and Cingular Wireless CMO Marc Lefar, to describe agency-client relations in the first of Advertising Week's "Dynamic Duos" presentations. Their "Raising the bar" campaign was designed to promote the reach of the services created by the merger of Cingular and AT&T Wireless.

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