Panel: Media agencies must learn to ride the digital wave

09/27/2007 | Advertising Age (tiered subscription model)

Media shops will need to adapt to changing digital times, as consumers and markets shift away from traditional to online outlets, according to panelists at Wednesday's New York Times CEO Summit at Advertising Week. "Media agencies won't inherit the future; we have to earn it," said Scott Neslund, CEO of MindShare North America.

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