Buyers: Strong content is key to healthy broadcast season

09/27/2010 | Broadcasting & Cable

The broadcast networks, with a mostly positive start to the fall season, seem likely to build on last year's small uptick in audience. "This is a good week for the stability of broadcast," said Jackie Kulesza, senior vice president-broadcast activation director for Starcom USA. "Viewers came back excited to have their shows back. It will all depend on the content. If the content's good, they'll stay. If it's not, they're going to leave."

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