The U.S. dairy industry has completed a life-cycle analysis for a gallon of milk, part of a key carbon-footprint study designed to help producers shave 25% off emissions by 2020. The move is part of a sectorwide push for "radical transparency" in response to consumer demand and competitive pressures, says Erin Fitzgerald of the Innovation Center for U.S. Dairy. "It makes good business sense. It's better to be self-directed than directed by others," Fitzgerald says.
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