The future of online/offline convergence

09/27/2010 | TechCrunch

Brick-and-mortar merchants gained more presale insight into their customers with the emergence of Foursquare and other location-based social sites that alert them to the shopper's presence, but check-ins still fail to offer valuable customer feedback, writes mobile entrepreneur Steve Cheney. In the future, additional services such as recommendation features and mash-ups that share customer data will offer additional insight to merchants' marketing efforts.

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