The community trait that matters more than numbers

09/27/2011 | Successful-Blog.com

Companies should seek to create deeply connected networks around their brands, and use those communities to guide their social strategies, Liz Strauss writes. That doesn't necessarily mean recruiting a huge number of followers, but rather means identifying a particular set of values people can rally around. "A deeply connected network isn't measured by numbers, but by commitment," Strauss writes.

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