5 tips for getting started with social media ROI

09/27/2012 | SmartBrief/SmartBlog on Social Media

To get the most out of your social media campaigns, it's important to look at both hard and soft metrics, writes Chris Martin. Hard data about costs and benefits are the key to meaningful ROI calculations, but bosses shouldn't overlook less-tangible ways social media can elevate a brand. "Even though these kinds of returns are difficult to quantify, there's no denying that they do have an effect on a business's social media program," Martin writes.

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