Marketers step up search spending on mobile platforms

09/27/2012 | MediaPost Communications

With tablet owners showing a greater tendency to engage with ad content than PC users, marketers are stepping up the portion of their search budgets allotted for mobile to 16.3% of all search spending in the third quarter of this year, compared with 14% a year earlier, according to an IgnitionOne report. However, tablets' 52.2% share of total mobile ad spending was down from 60% in the previous quarter.

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