Column: Make customers your company's focus

09/27/2013 | B2C Marketing Insider

Chuck A. Reynolds, chief performance officer and a principal of Excel Group Development, says delivering a positive customer experience should be every business' focus because the profits will follow when customers are satisfied. When a business makes mistakes, it's vital to correct the action and learn from them. Hiring brand ambassadors -- not just employees -- is also imperative in order to deliver a customer-focused experience.

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