Do you have access to high-quality data?

09/27/2013 | DestinationCRM.com

Your business may fail to reach its potential if your customer relationship management system is plagued with low-quality data, writes Nigel Turner of Trillium Software. You can address this problem by creating a compliance process that begins with evaluating the data you already have. "There is no point in embarking on an expensive implementation only to find that your data isn't of good quality, doesn't reconcile, and doesn't provide a reliable customer view," he writes.

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