Study: Taste trumps calories in healthy snack choices

09/27/2013 |

In a study by market research company Lab42, 66% of those who identified themselves as healthy snackers said taste was a top priority in choosing a snack, while 33% said they choose snacks that are low in calories. The researchers also found 87% of healthy snackers say they will pay more for "all natural" snacks they consider to be better for them.

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