Pepsi's Modest Ad Campaign Paying Off

09/28/2001 | Wall Street Journal, The

PepsiCo's low-key advertising campaign to market its new soft-drink Mountain Dew Code Red has paid off, allowing the company to turn its attention to relief efforts for the Sept. 11 terrorist attacks by donating products and funds. Company officials say Pepsi is looking at advertising very differently after the tragedies.

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Wall Street Journal, The

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