Pepsi's Modest Ad Campaign Paying Off

09/28/2001 | Wall Street Journal, The

PepsiCo's low-key advertising campaign to market its new soft-drink Mountain Dew Code Red has paid off, allowing the company to turn its attention to relief efforts for the Sept. 11 terrorist attacks by donating products and funds. Company officials say Pepsi is looking at advertising very differently after the tragedies.

View Full Article in:

Wall Street Journal, The

Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Culinary Arts Faculty
The Culinary Institute of America
Hyde Park, NY
Director - CIA Consulting
The Culinary Institute of America
Hyde Park, NY