Ad Age survey: "American Idol" most expensive show for advertisers

09/28/2004 | Advertising Age (tiered subscription model)

Fox Network's "American Idol" broadcasts on Wednesday and Tuesday nights came out as the No. 1 and No. 2 ranked shows, respectively, in terms of ad pricing on Advertising Age's annual fall prime-time pricing survey. The Wednesday night edition, highlighted by the voting and elimination element of the contest, brings in, on average, $658,333 per 30-second spot, while the Tuesday edition costs $620,000, the survey found.

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