Analysis: ConAgra prepares to take on packaged food giants

09/28/2004 | Bloomberg Businessweek

The company, in turning its attention from commodities to packaged goods, is hiring executives from companies such as Nestle, Coca-Cola and PepsiCo. Former Coke marketing chief Sergio Zyman, who is consulting for ConAgra, says some of the company's brands are "diamonds in the rough." Some analysts believe the company will buy well-known brands in an effort to boost its share of shelf space.

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