Online audience accumulation study unveiled

09/28/2004 | MediaPost Communications

DoubleClick and comScore Media Metrix yesterday presented the findings of a new study they say is the first to show the rate at which Web sites build audiences over time. The two Internet heavyweights hope the study will launch a new benchmark advertisers can use in planning online marketing buys.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Santa Barbara, CA
Yield Manager
New York, NY