Report: Web-video sites have wide reach, but few ads

09/28/2006 | Mediaweek

Web video's audience in July grew to more than 106 million people -- about 60% of U.S. Web surfers, according to comScore Media Metrix. But neither the No. 2 nor the No. 3 video sites -- MySpace and YouTube -- which combined reach nearly 70 million users, offer pre-roll video advertising.

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