Younger buyers now singing Pontiac's tune

09/28/2006 | MediaPost Communications

By fusing bands, music and the Pontiac brand, the General Motors unit has managed in 2006 to cut the median age of its buyers by 13 years, according to director of marketing Mark-Hans Richer. "We don't look at it as a sponsorship or a promotion, or product placement, but as a meeting of brands," he said during an Advertising Week presentation.

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