Campaigns focus on inexpensive foods

09/28/2008 | Wall Street Journal, The

In a shift away from higher-priced "premium" foods, Kellogg, Campbell Soup and Kraft Foods are among the food companies focusing marketing campaigns on less expensive but high-profit food items. Campbell and Kraft are teaming up to promote lunches of grilled cheese and soup, while Kellogg is promoting staples such as Corn Flakes and Rice Krispies.

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