Campaigns focus on inexpensive foods

09/28/2008 | Wall Street Journal, The

In a shift away from higher-priced "premium" foods, Kellogg, Campbell Soup and Kraft Foods are among the food companies focusing marketing campaigns on less expensive but high-profit food items. Campbell and Kraft are teaming up to promote lunches of grilled cheese and soup, while Kellogg is promoting staples such as Corn Flakes and Rice Krispies.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY