Column: Gifts can help improve relationships with clients

09/28/2009 | Travel Research Online

Columnist Steve Cousino explains how and why he gives gifts to clients. "Aside from being an exceptional marketing tool, client gifts are a great way to bolster the working relationship between professional and client, and help provide value in the client's eyes," Cousino writes. He says that although great gifts may be expensive, travel agents can give their clients smaller tokens that go a long way toward building their relationships.

View Full Article in:

Travel Research Online

Published in Brief: