DoD keeps social strategy decentralized

09/28/2009 | SmartBrief/SmartBlog on Social Media

The Department of Defense understands it cannot control social-media content, explains Jack Holt, the department's chief of new-media operations. Each branch of the armed services has its own presence on social sites in ways that fits their needs. "Trusting our troops means embracing open collaboration with others outside of the structured hierarchy of their team/division," he said.

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