Panel shows how humorous viral clips get made

09/28/2009 | ClickZ

Producers of humorous branded viral clips in theory have more creative freedom on the Web, but must respect a client's wishes for how edgy the segment should be, according to one participant at the "Just for Laughs" panel at Ad Week. Another panelist, Josh Abramson, co-founder and president of CollegeHumor, where the same creative minds put together branded and nonbranded clips, said it's just as important to use an "editorial filter" when producing ad-sponsored material, as with regular clips.

View Full Article in:

ClickZ

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY